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Strategy + Content for Multifamily Brands
That moves Gen Z

Brand strategy, content production, and resident-generated marketing that fills more units and future-proofs your property.

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Student Housing Marketing Is  Stuck in the Past

Standard real estate photos. Outdated websites. Zero social presence. Leasing agents chasing leads without the right tools. Today’s renters expect modern, authentic marketing—and most properties don’t deliver.

Download our Free Gen Z Content Strategy Guide

Generic, uninspired photos that don’t stand out

No strategy for social or digital channels

Leasing teams overwhelmed trying to do marketing themselves

Losing potential residents to newer, better-branded competitors

Bring Your Property’s Story to Life

We help investment firms and property managers modernize their brand, showcase their properties effectively, and attract renters with marketing that feels fresh, authentic, and on-trend.

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Brand & Content & Social Strategy

Positioning. Storytelling. Execution.

Professional Production

Planning. Execution. Results.

Resident Generated Content (RGC)

Authentic. Engaging. Relatable.

Resident Generated Content: Your Secret Leasing Advantage

Our proven solution for authentic, scalable, social-ready content—created by your own residents.

Affordable, easy-to-implement program

Real people, real experiences that resonate

Great for TikTok, Instagram, and Youtube Shorts

Builds trust and increases engagement

*We handle all participant consents and releases for Resident Generated Content, ensuring compliance and peace of mind.

Our Simple, Collaborative Process

/01

Discovery & Strategy

We understand your brand, goals, and properties.

/02

Content Plan

Professional shoots + RGC program design.

/03

Production & Execution

High-quality assets + resident participation.

/04

Delivery & Support

Ready-to-use content, ongoing guidance.

*We handle all participant consents and releases for Resident Generated Content, ensuring compliance and peace of mind.

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What You Can Expect

Marketing that finally matches the quality of your property and meets renters where they are.

Stronger brand presence

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Increased leasing interest

Improved social engagement

Why Work With Us?

With 24+ years in creative industries, Ross Laurence applies agency-level strategy and storytelling to the multifamily industry—bringing properties the modern marketing they deserve.

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