Photo, film, and social built for leasing.
We plan and produce lifestyle photography, brand films, and resident content for multifamily marketing teams. Each production is scoped around your property and the channels where your team will use the work.
Organic social into qualified leasing leads
Above-market lease-up velocity
Properties produced across portfolios
National coverage. Crews based in every major U.S. market.
Asset managers, owners, equity partners, and marketing directors running multifamily and student housing portfolios.
Six ways to work together. Made well.
Named outputs, not generic services. Photo, film, and social content built for the ways renters discover a property and decide to visit.
Lifestyle PhotographyLifestyle Photography
Most property photography is a tour of the building. Ours shows what it feels like to live there.
Brand FilmsBrand Films
Cinematic property films built to anchor lease-up campaigns and homepage hero modules.
Resident-Generated Content (RGC)Resident-Generated Content (RGC)
Real residents. Real footage. The category we coined — RGC, a play on UGC. Casting, edit, and releases handled by us.
Social Content ProgramsSocial Content Programs
Monthly social programs in three tiers: Stabilized, Growth, and Lease-Up. From $1,000/month, three-month minimum.
Launch & Lease-Up CampaignsLaunch & Lease-Up Campaigns
Content and distribution for new properties, rebrands, and stabilized assets that have lost their story.
Fractional Content DirectionFractional Content Direction
An embedded creative director for your portfolio. Strategy, brand stewardship, and production oversight without the full-time hire or the agency retainer.
Social launch assets. Ready to deploy.
We shoot the full property content library — photography, film, resident content, and vertical cutdowns — then package the launch social assets needed to promote the campaign.
UGC is fragile. Branded content is flat. We built the third thing.
Resident-Generated Content. Made by the people who actually live there, produced by us. Casting, scripting, capture, edit, consents, releases. You get the authenticity renters trust without the legal exposure or the operational drag.
Verdant. Talbot Development.
A brand built around calm that reached a 17.93% organic form-fill rate before the community opened its doors.
The brief. Build a brand around calm on Bridge Street, for a community still under construction. Lease the neighborhood before the building opens — without leaning on paid.
What we made. A neighborhood-first content rhythm: creator-led social, local partnerships, engagement competitions, and a live performance dashboard. All organic. Zero paid attribution.
Read the full case study →“Studio + Commerce converted nearly 18% of our organic social traffic into leads. Not impressions. Not followers. Actual leasing leads. They are our secret weapon for Gen Z renters.”
Ryan Talbot, Talbot Development Co.
Strategy that produces shoots. Not shoots that need a strategy.
Research and Platform Architecture
Audience research, brand positioning, and a content plan built around your portfolio. Not a generic template.
Frameworks: Renter Insight Map · Channel Architecture · Creative Brief
Coordinated Production
Photo, video, and resident content captured around a clear channel plan, with the scope and cadence matched to the assignment.
Frameworks: Shot-list-from-strategy · Resident Casting · Modular Edit System
Systems, Not One-Off Assets
Assets delivered with channel-specific guidance. Your team knows what to post, where, when, and why.
Frameworks: Posting Plan · Paid Distribution Map · Quarterly Performance Review
Agency-level storytelling, applied to multifamily.
Studio + Commerce is an LA-based content production studio for multifamily owners, student housing developers, and lifestyle brands. We bring strategy-led photography, film, and social content to the properties renters actually choose between.
Of creative experience
Founder Ross Laurence brings 24+ years of creative experience to multifamily, with a focus on building clearer brands and stronger content systems.
Show the life around the floor plan
Consistency builds confidence
Planning student housing content around the leasing calendar? Read 7 student housing marketing ideas
Questions to ask any content studio.
Yes. At Verdant, Talbot Development's community in Grand Rapids, our organic content program reached a 17.93% form-fill rate before the doors opened, with no paid media. At one PeakMade property, organic social earned 11.4M impressions over the 2025–2026 spring leasing season.
Owners, developers, asset managers, and marketing directors running multifamily and student housing portfolios, including Talbot Development, PeakMade Real Estate, Alden Street Capital, and Continental Properties. We've produced content for 30 properties across those portfolios.
Production shoots start at $4,500 and go up to $45,000, depending on scope. Social programs start at $1,000/month with a three-month minimum. We confirm the exact scope on a 15-minute intro call.
A typical production takes four to six weeks. We know leasing velocity matters, and our systems let us move faster when your date is close. Rush fees may apply, and we confirm any rush date with the scope.
A producer leads every project, and we reply within two hours. Founder Ross Laurence brings 24 years of creative experience to each production plan.
Every shoot ships with a posting plan your on-property leasing team can execute, not a folder of files. Two rounds of revisions are included on every deliverable.
You choose the casting route. Local casting networks usually allow more flexible usage, while professional agencies normally restrict it. We lay out the usage terms for each option before the shoot.
Every caption in our social programs goes through Fair Housing review before it posts.
Yes. We're based in LA and shoot nationally, from Grand Rapids to Baton Rouge. Travel is bundled into the production fee.
Yes. We integrate rather than replace. We direct your existing partners or scope production through our products so everything ladders to one brand standard.
Tell us about your portfolio. We'll tell you what we'd actually do.
A strategic read on your assets and your audience inside two business days. No deck-and-walk-away.
Download the Gen Z guide →