How Gen Z actually chooses where to live.

Essays and breakdowns from the team on how renters discover, evaluate, and choose communities — and what that means for the way you market them.

Field notes

On Gen Z, search, and leasing

Practical takes on renter behavior, social, and AI-search — written for owners, developers, and marketing teams.

Gen Z isn’t shopping for features—they’re choosing how they want to feel.

Why most student housing brands are missing the mark.

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