Multifamily marketing work that moves markets.
Studio + Commerce is an LA-based content production agency for multifamily and student housing owners and operators. We plan and produce the lifestyle photography, brand films, resident content, and social programs your leasing team runs on. Below are two case studies, the full portfolio, and the numbers behind them.
Book a 15-minute introVerdant's organic form-fill rate
Built on organic social with $0 in paid media, before the community opened its doors.
Six properties · Organic performanceWhat happens when multifamily content actually works.
Six properties. One content operating model. Organic performance that moved from attention to high-intent pages and conversion.
The brief. Most multifamily marketing looks the same: amenity photos, stock lifestyle shots, and a posting calendar no one audits. Gen Z scrolls past all of it.
What we made. A trackable content system across social content, resident-generated content, branded search, high-intent website pages, and conversion — with $0 in paid media behind the results.
Read the full case study →“These aren't outliers. They're the pattern that emerges when you stop treating content like a checkbox and start running it like a media operation.”
Studio + Commerce · Six-property performance study
Verdant. Talbot Development.
A brand built around calm that reached a 17.93% organic form-fill rate before the community opened its doors.
The brief. Build a brand around calm on Bridge Street, for a community still under construction. Lease the neighborhood before the building opens — without leaning on paid.
What we made. A neighborhood-first content rhythm: creator-led social, local partnerships, engagement competitions, and a live performance dashboard. All organic. Zero paid attribution.
Read the full case study →“Studio + Commerce converted nearly 18% of our organic social traffic into leads. Not impressions. Not followers. Actual leasing leads. They are our secret weapon for Gen Z renters.”
Ryan Talbot, Talbot Development Co.
Interiors, lifestyle, UGC, brand films — everything we make.
A working sample across every line we produce. Filter by category, and tap any piece to view it full-screen.
Sterling Tiger Valley lifestyle film
Web banner cut
Asset managers, owners, equity partners, and marketing directors running multifamily and student housing portfolios.
What we make for multifamily communities
Your leasing team should be leasing — not creating content. We build the content system so they don't have to.
Brand Shoot
Every hour your leasing team spends creating content is an hour they're not leasing. We replace that scramble with a planned library of brand and organic content for web, social, paid, and collateral. Your team stays on task. Your marketing stays consistent. Your content actually performs.
Explore social launch assetsOrganic conversion rate — zero paid media
Key events growth year over year
Site engagement rate from day one
RGC & Creator Content
Your best marketing asset is already living on-site. We cast, direct, and produce resident-driven content that converts — without your team lifting a finger. Real stories. Real residents. Put it behind paid and it scales better than your standard floor plan ad.
Explore resident-generated contentSocial conversions year over year
Organic social conversion rate
Social interactions — all organic
Social Management
Your on-site team doesn't have time for social — and it's costing you leases. We run strategy-led social that drives awareness and converts. Consistent posting, platform-native content, and performance reporting — so your property shows up where Gen Z is actually looking.
Explore social content programsOrganic impressions, zero ad spend
Impression growth year over year
Organic social conversions, month over month
Photography
Lifestyle and interior photography built to work across your website, social, print, paid, and collateral — so you're not scrambling for assets every time marketing needs something.
Explore lifestyle photographyFloor plan page clicks year over year
Organic branded search clicks year over year
Contact page clicks year over year
Before you book a call.
We're a content production agency. We plan and produce lifestyle photography, brand films, resident and creator content, and social programs for multifamily and student housing communities.
Asset managers, owners, developers, equity partners, and marketing directors running multifamily and student housing portfolios, including Talbot Development, Dinnerstein Companies, PeakMade Real Estate, Alden Street Capital, and Continental Properties.
A typical production takes four to six weeks. When your leasing date is close, we can move faster, and rush fees may apply. A producer runs your project and replies within two hours.
Yes. We travel nationally, and travel is bundled into the production fee.
One production covers a campaign-defined leasing season. A full year of content needs a longer brand shoot, scoped with you up front.
Multifamily production shoots range from $7,500 to $40,000+. Student housing half-day shoots start at $4,500. Final pricing depends on scope. National travel is bundled into the production fee. Social programs run on a three-month minimum. See the full cost comparison
Tell us about your portfolio. We'll tell you what we'd actually do.
A strategic read on your assets and your audience inside two business days. No deck-and-walk-away.
Download the Gen Z guide →