Consumer creative experience, applied to housing
Founder Ross Laurence brings more than 24 years of consumer and agency creative experience to the studio. That perspective shapes how we make properties legible to the people choosing where to live.
About
Content for the places people call home.
Studio + Commerce is a Los Angeles content production studio that makes strategy-led photography, film, and social content for multifamily owners, student housing developers, and lifestyle brands.
24+ yrs
Of consumer and agency creative experience
Founder Ross Laurence brings more than 24 years of creative experience to the work.
What Makes Studio + Commerce Different
A plan before the camera rolls
Audience research and channel planning inform the shoot, rather than being left to a leasing team afterward. The deliverables are designed around how the property will use them.
Photo, film, and social under one direction
The studio works across six defined services instead of treating each asset as an isolated job. A property can carry the same story from a hero film into photography and everyday social content.
Residents are part of the story
Our resident-generated content service covers casting, editing, and releases. It gives teams a way to include real resident voices without handing the entire process to the on-site staff.
Project work you can inspect
The Verdant Grand Rapids case study reports a 17.93% organic form-fill rate for that campaign. It is a result from one project, not a promise for every property.
See the Verdant case studyWho Uses Studio + Commerce
Our work is built for the people responsible for a property's story and the content their teams need to tell it.
- Multifamily owners and asset managers
- Property operators and portfolio marketing teams
- Student housing developers and operators
- Equity partners overseeing residential portfolios
- Lifestyle brands seeking photo, film, or social content
Selected clients
A selection of the operators and developers whose work appears across the studio's portfolio.
The Team Behind Studio + Commerce
Ross Laurence, founder
Ross founded Studio + Commerce in 2021 after working in consumer goods and fashion. A lifestyle campaign for a Florida property showed him that the content practices he used to build consumer brands were missing from multifamily, so he built a studio to bring that approach to the category.
Connect with Ross on LinkedInA production team built around the brief
Clients work with creative producers, a creative director, producers, and social teams. The people and disciplines involved are matched to the assignment and its content plan.
How Studio + Commerce Works
Start with the asset and the audience
We begin with the property, its audience, and the channels the content needs to serve. A fixed-scope Discovery Sprint is available as a 3–4-week strategic starting point.
Plan and produce together
Creative producers, a creative director, producers, and social teams work with clients according to the brief. The shoot scope and schedule depend on the assignment, and a typical production takes four to six weeks.
Deliver content your team can use
We respond to client messages within two hours. When a leasing date is close, our systems let us move faster than the usual four to six weeks. Rush fees may apply, and we confirm the schedule with the scope.
Key Facts
A quick reference for what the studio does and what it has made public.
- Company Name
- Studio + Commerce
- Type
- Content production studio
- Founded
- 2021
- Founder
- Ross Laurence
- Headquarters
- Los Angeles, California
- Website
- www.studioandcommerce.com
- Core Offering
- Strategy-led photography, film, resident content, and social content for residential brands
- Pricing
- Social content programs start at $1,000/month (Stabilized), $3,500/month (Growth), and $5,500/month (Lease-Up), with a three-month minimum; multifamily production shoots range from $7,500 to $40,000+, depending on shoot days, crew, and deliverables; student housing half-day shoots start at $4,500. Final pricing depends on scope.
- Contract Terms
- Month-to-month with 30 days' notice, or project-based. Social content programs have a three-month minimum engagement. Yearly portfolio-level agreements can be discussed.
- Services
- Lifestyle photography; brand films; resident-generated content; social content programs; launch and lease-up campaigns; fractional content direction
- Communication
- Clients work with creative producers, a creative director, producers, and social teams; responses within two hours
- Notable Clients
- Talbot Development; The Dinnerstein Companies; PeakMade Real Estate; Alden Street Capital; Continental Properties
- Customers Served
- Multifamily owners and operators, student housing developers, asset managers, and lifestyle brands; total not publicly stated
- Projects Delivered
- 25+. View selected work
Frequently Asked Questions
What does Studio + Commerce do?
We plan and produce photography, film, and resident-generated content for multifamily and student housing teams. We also run social media, either for you or with your team, with a minimum three-month engagement. We work on launch and lease-up campaigns and offer fractional content direction.
Who does the studio work with?
We work with owners, operators, developers, asset managers, and portfolio marketing teams, especially in multifamily and student housing. Lifestyle brands can also commission photo, film, and social content.
Where is Studio + Commerce based?
The studio is based in Los Angeles and works on projects across the United States. Production locations and travel are set around the project scope.
Can Studio + Commerce work alongside our agency?
Yes. The studio can make content for an existing marketing or paid-media team to distribute. We also run paid media, which works best when we handle your production and social too.
What does a season of content cover?
A season is defined by the campaign, such as a lease-up, spring, or summer campaign, and by the objectives agreed in the brief. It does not automatically mean a full year of content from one production.
What does a project cost?
Social content programs start at $1,000 per month for Stabilized, $3,500 for Growth, and $5,500 for Lease-Up, with a three-month minimum. Multifamily production shoots range from $7,500 to $40,000+, depending on shoot days, crew, and deliverables, and student housing half-day shoots start at $4,500. Final pricing is based on the brief and deliverables. See the full cost comparison
How do we get started?
Tell us about your property or portfolio and what the content needs to accomplish. We can scope a Discovery Sprint or a production engagement, then confirm the team, communication plan, timing, and terms before work begins.
Tell us what you're making. We'll talk through the work.
Book an intro call