Agency-level storytelling, applied to multifamily.
Studio + Commerce is an LA-based content production studio for multifamily owners, student housing developers, and lifestyle brands. We bring the craft that's standard in fashion, hospitality, and consumer brands to the properties renters actually choose between.
Of consumer and agency creative
Founder Ross Laurence brings two decades-plus across consumer brands and creative agencies to multifamily — a category that rarely gets that bar.
Clear on the work that's ours. Honest about the work that isn't.
A studio that does everything does nothing well. Here's the line we draw, and who we hand the rest to.
What we do
Lifestyle photography programs
Brand films and cinematic property reels
Resident-Generated Content, casting to consent
Annual social content programs
GEO and AI-search content
Launch and lease-up campaigns
Fractional content direction
What we don't
Architectural renderings
3D visuals for properties not yet built. We know the teams who do this well. Ask for the intro.
Paid media buying
Meta, Google, programmatic. It's a full-time discipline. We work alongside the specialists who live in it.
Logo design and brand identity
We tell the brand story in content. We partner with identity studios when the mark itself needs work.
Property management software
We're not a tech vendor. We make the content the tech distributes.
Asset managers, owners, equity partners, and marketing directors running multifamily, BTR, student, and senior housing portfolios.
Tell us about your portfolio. We'll tell you what we'd actually do.
A strategic read on your assets and your audience inside two business days. No deck-and-walk-away.
Download the Gen Z guide →