Your in-house content team. Without the headcount.
We work like your in-house content production team. One production is planned around your leasing calendar and every channel you run, so web, social and paid always have fresh stills and video. You don't hire anyone, and your team doesn't run shoots.
Your team doesn't have time for another shoot.
Hiring a full in-house content team fixes that, but most teams can't add the headcount. We fill that seat. We stay lean, plan around your leasing calendar, and deliver a library your team can pull from all spring.
What your in-house team produces.
Lifestyle photography
Candid imagery of the life renters want, directed by a fashion and commercial photographer, not a checklist of amenities.
Video
Brand films and short social cuts from the same production, so every channel tells one story.
Cut for every channel
Website, social, paid ads, CTV, and print versions planned into the shot list from day one.
Social content programs
Channel-native concepts and rollout plans built around how modern renters search.
They asked for an asset refresh. They got a content system.
From a two-day shoot, they walked away with a full calendar's worth of stills and video, built for every channel their team runs:
- →Website
- →Social media
- →Paid ads
- →CTV
- →Internal corporate use
Asset managers, owners, equity partners, and marketing directors running multifamily and student housing portfolios.
From first call to finished library.
Intro call
Fifteen minutes to understand the property, your spring leasing dates, and the channels your team runs.
Plan
We handle the scope, shot list and casting around your leasing calendar, so your team reviews the plan and doesn't have to produce it.
Shoot and deliver
Photo, film, and channel cutdowns from one production, with talent releases handled.
The questions we get most.
Now is a good time to plan a Q1 shoot. A typical production takes four to six weeks from first call to delivery. When your leasing date is close, we can move faster, and rush fees may apply.
A 15-minute intro call to start, then a review of the plan. We handle the shot list, casting, talent releases and the shoot itself.
Yes. New developments need content before anyone can tour. Existing communities need fresh content when the old library goes stale. Either way, we plan the shoot around the channels you already run.
Yes. We travel nationally, and travel is bundled into the production fee.
It depends on casting, and the choice is yours. Local casting often gives more flexible usage rights. Professional talent agencies normally restrict them. We confirm usage in your scope before the shoot.
Q1 spring leasing shoots for multifamily start at $40,000, depending on scope. We confirm the exact scope on a 15-minute intro call.
Meet your in-house content team. It takes 15 minutes.
Bring your leasing dates and the channels you run. We'll show you what one production would cover and what it costs.
Download the Gen Z guide →