We come in and shoot the full content library — photography, brand film, resident content, and vertical cutdowns — then set you up with launch social assets built to promote the campaign.
Stitching together separate launch shoots is expensive, and most leasing teams don't have the bandwidth. So the headache of keeping launch content moving turns into the same few images everywhere, quiet socials, and paid ads tank. We fix that with a single production.
We shoot the full library, then package the launch social assets that promote it.
We produce it like a campaign. We capture the complete property library first — photography, film, resident content, and cutdowns — then shape the strongest moments into social assets designed to promote the launch campaign.
Hero exteriors, amenity, interior, lifestyle, and detail — graded as one cohesive system. Ready for the site, paid, OTAs, and ILS feeds.
One cinematic anchor for the homepage and paid, plus 30s, 15s, and vertical 9:16 cutdowns for Meta, TikTok, and YouTube.
The proof layer renters trust — real residents, directed and produced by us, with releases and approvals managed.
A focused set of campaign edits for Instagram, TikTok, and YouTube Shorts — built to promote the property launch and give the rollout immediate momentum.
A practical posting plan for the launch window — mapping each social asset to the campaign moments when it should go live.
You own the library for all owned and paid channels. Casting, talent releases, and consents are handled start to finish.
A sample across photography, film, resident content, and social formats. Tap any piece to view it full-screen.
Sterling Tiger Valley lifestyle film
Web banner cut
One property shoot. A complete library. Launch social assets. The same model produced Verdant's full photo, video, and resident content library, then turned it into social assets for launch — and the results came from organic channels only.
Weeks one–two. We define the story, the shot list, the cast, and the day-of schedule. You approve before anyone gets on site.
Frameworks: Renter Insight Map · Shot-List-From-Strategy
Weeks three–four. Photo, film, and resident-led crews on the ground together. Four to five full days on set. Five cameras, crew of six.
Frameworks: Lifestyle Casting · Resident Capture
Week six. The full property library is delivered, graded and organized, with a focused set of launch social assets ready to promote the campaign.
Frameworks: Channel-Specific Crops · Posting Plan
We plan, cast, and shoot the full property content library — photography, brand film, resident content, and vertical cutdowns. Then we package a focused set of launch social assets to promote the campaign.
A full lifestyle photography library, a brand film with platform cutdowns, resident-generated content (RGC), launch social assets for the campaign, and all usage rights and releases handled.
Yes, when the launch season and its objectives are agreed in the brief. One production covers the scoped campaign, not an automatic year of new content; a full-year library requires a separate, larger production scope.
The edited library is typically delivered 14–21 days after the production wraps.
Yes. We handle casting, talent releases, and day-rate compensation — or we shoot with real residents. You own the library in perpetuity for all owned and paid channels.
Yes. Our creative office is based in LA with national coverage — photographers, directors, and producers in every major U.S. market. All travel rates are bundled into the production fee.
Multifamily production shoots range from $7,500 to $40,000+, depending on the campaign, shoot days, and deliverables. Student housing half-day shoots start at $4,500. We quote the exact scope for each property. See the full cost comparison
Tell us about the property and launch window. We'll recommend the full production scope and the launch social assets needed to promote the campaign, with pricing, within two business days.
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