A year of content. One production.
We plan, cast, and produce a full season of photo, video, and social content in one production — then turn it into a year of platform-ready output. One production. One invoice. A channel that stays alive.
One production. A year of output.
Instead of a dozen scattered mini-shoots, we capture everything once — photo, video, and social — and program it across the year.
Content scarcity is a leasing problem.
Most properties produce content reactively. A shoot when there's budget, a phone video when there's time, silence when there isn't. The result is inconsistent, off-brand, and impossible to plan around.
One production flips that: produce once, at a high bar, then run the channel off a library that's already done.
Produce once. Run it all year.
We treat the shoot like a campaign. Mood, casting, styling, and shot list are planned against a full year of channel needs — so a single production feeds web, social, paid, and collateral.
Why one production works
- →One creative plan covers a year of channel needs
- →No mini-shoot creep, no recurring production fees
- →A consistent, on-brand look across every platform
- →Your team leases instead of chasing content
Everything you walk away with from one production.
Lifestyle photographyA full lifestyle photo library.
Editorial stills of the units, amenities, and neighborhood — enough to feed web, social, paid, and collateral for a year.
Brand film + cut-downsA hero film, cut a dozen ways.
One cinematic brand film plus the vertical and paid cut-downs that run across the homepage, social, and campaigns.
Resident-Generated Content (RGC)Resident-Generated Content (RGC), handled.
The proof layer renters trust — real residents, directed and produced by us, with releases and approvals managed.
Platform-ready socialA season of platform-ready posts.
Every asset cut to spec for each platform, with first-three-second hooks and captions written to post.
A posting calendarA year your team can actually run.
A day-by-day posting plan mapped to lease-up and seasonal moments — so the channel never goes quiet between shoots.
Rights & releasesUsage rights, fully cleared.
You own the library for all owned and paid channels. Casting, talent releases, and consents are handled start to finish.
This is the model that built Verdant's numbers.
One production. A full content library. The same one-production model below produced a year of Verdant's photo, video, and resident content — and the results came from organic channels only.
All metrics from organic social channels only. Zero paid attribution.
Three steps from kickoff to a year of content.
Plan the season
We map a full year of channel needs into one creative plan — mood, casting, styling, and a shot list built from strategy.
Frameworks: Renter Insight Map · Shot-List-From-Strategy
One production
Photo, video, and resident-generated content (RGC) captured in one on-site production. We handle crew, talent, and releases.
Frameworks: Lifestyle Casting · Resident Capture
Program the year
We deliver the edited library plus a posting calendar your team runs — web, social, paid, and collateral.
Frameworks: Channel-Specific Crops · Posting Plan
Most agencies sell one shape of engagement. We sell three. Pick the one that fits.
Project / Campaign
For lease-ups, rebrands, and single-property launches
- One property. One launch window.
- Production, paid, and social rollout
- Standalone, or a path into Partnership
Fixed scope. Timeline by project.
Talk through this →Annual Partnership
FlagshipFor portfolios that need a full year of leasing content under one strategy
- Strategy, production, and distribution
- One production. A year of output.
- Quarterly performance reviews
Starts at portfolio scale.
Talk through this →Consultancy
For in-house teams that own production but need senior creative direction
- Content strategy and channel architecture
- Creative direction and brand standards
- Ongoing advisory, not full production
Retainer. Monthly or quarterly.
Talk through this →The questions we get most.
It's our signature model: we plan, cast, and produce a full year of photo, video, and social content in one on-site production, then program it across the year. One production, one invoice — instead of a dozen scattered mini-shoots.
A full lifestyle photography library, a brand film with platform cut-downs, resident-generated content (RGC), platform-ready social assets, a 12-month posting calendar your team can run, and all usage rights and releases handled.
Yes — because we treat the production like a campaign. Mood, casting, styling, and the shot list are all planned against a full year of channel needs, so one production produces enough to feed web, social, paid, and collateral.
The edited library and posting plan are typically delivered 14–21 days after the production wraps.
Yes. We handle casting, talent releases, and day-rate compensation — or we shoot with real residents. You own the library in perpetuity for all owned and paid channels.
Yes. We're based in LA with national coverage — photographers, directors, and producers in every major U.S. market.
It depends on the property or portfolio and the scope of the production. Tell us what you'd produce and we'll come back with what one production could deliver and what it would cost, within two business days.
A year of content, in one production.
Tell us about the property (or portfolio) you'd produce. We'll come back with what one production could produce and what it would cost, within two business days.
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