A year of social content, packaged, and a plan your team can actually run.
Twelve months of platform-native content for multifamily, BTR, student, and senior housing — produced, scheduled, and handed off with a posting plan your leasing team can run on their own.
Of platform-native content from quarterly production
One program: a 12-month editorial calendar, quarterly content drops, a hook library, and a posting plan your leasing team can run inside the tools they already use.
Most property social accounts fail because no one owns the calendar.
Leasing teams are great at tours. They are not staffed to be content studios. Without a calendar, a content library, and a hook system, even the best property goes quiet inside 60 days.
Our social content program solves the calendar problem first. The content is the easy part once the system is in place.
Three ways to run this. Pick the one that fits your team.
Most agencies sell one shape of social. We sell three, because a 300-unit lease-up, a stabilized portfolio, and an in-house marketer with one production day a quarter are not the same problem.
Tier 01 · Done For You
Full serviceWe run the whole thing. You review and approve.
Strategy, production, posting, community management, and reporting. Your team gets a monthly readout and a quarterly creative review. That's the entire lift.
Best for: Lease-ups, repositionings, and owners without an in-house social manager.
What's inside
- Quarterly on-site production day
- Daily posting across Instagram, TikTok, Facebook
- Community management and DM response
- Monthly performance readout
- Quarterly creative + strategy review
Tier 02 · Done With You
Most chosenWe build the system. Your team runs it with us in the room.
We produce the quarterly library, build the calendar, and sit alongside your leasing team in a weekly working session. They post. We coach, edit, and unblock.
Best for: Stabilized portfolios with a marketing lead who wants leverage, not a full handoff.
What's inside
- Quarterly on-site production day
- Editorial calendar + hook library
- Weekly 30-minute working session
- Captions and edits reviewed within 24 hours
- Monthly performance readout
Tier 03 · Done By You
A licensed library and the playbook to run it yourself.
One production day, a year's worth of stills and vertical video, the calendar template, the hook bank, and a two-day training for your team. After that, you own it.
Best for: Owners with an in-house creative team who need raw material, not another vendor in the seat.
What's inside
- One annual production day
- Quarterly themed asset library
- Editorial calendar template
- Hook + caption bank
- Two-day team training and handoff
What lands when we run a social content program.
12-month editorial calendar12-month editorial calendar
Themed weeks and monthly arcs mapped to lease-up and seasonal moments.
Quarterly content dropsQuarterly content drops
A full library of stills, vertical video, and graphics delivered every quarter.
Hook & caption libraryHook & caption library
First-three-second hooks and platform-specific captions for every asset.
Posting planPosting plan
A day-by-day plan your leasing team can run inside Later, Sprout, or Hootsuite.
Platform-native cut-downsPlatform-native cut-downs
Reels, TikTok, Shorts, and feed crops — every asset platform-ready.
Trend & sound monitoringTrend & sound monitoring
A monthly briefing on the platform trends worth using and the ones to skip.
Performance reportingPerformance reporting
Monthly readouts tied to qualified leasing inquiries, not vanity metrics.
Quarterly creative reviewQuarterly creative review
We sit with your team every quarter to refresh the plan based on what worked.
A program built in quarters, run by your team.
Program design
We map your audience, set the calendar architecture, and define the content library you'll need.
Frameworks: Editorial Calendar · Hook System
Quarterly production
One production day a quarter that fills the library for the next 90 days.
Frameworks: Themed Shoot Days · Asset Library
Run & review
Your team posts; we monitor, optimize, and refresh the plan each quarter.
Frameworks: Posting Plan · Monthly Readouts
Lifestyle multifamily portfolio · 8 properties · 3 marketsLifestyle Multifamily Portfolio
Posting cadence held above 5x/week for 12 months.
Student housing community · Tuscaloosa, ALStudent Housing Community
Followers up 4x, tour requests up 38%.
BTR community · Raleigh, NCBTR Community
Cut paid spend 18% by leaning on organic.
What to expect when we run your social program.
Everything below is standard scope — surfaced up front, not buried in an FAQ.
Engagement term
12 months. Social compounds; shorter terms don't.
Who posts
Your leasing team, using the posting plan and library we deliver. We can also run posting as an add-on.
Reporting cadence
Monthly performance readout; quarterly creative + strategy review.
Production cadence
One on-site production day per quarter, plus monthly resident-generated capture.
Platforms
Instagram, TikTok, and Facebook by default. YouTube Shorts and LinkedIn on request.
What's not included
Paid social media buying, community management, or DM response handling — those are separate scopes.
How this fits into a full content program.
The questions we get most.
Both models exist: in Done For You we post and manage the channel; in Done With You and Done By You your team posts from the calendar and library we deliver.
Instagram, TikTok, and Facebook by default, with YouTube Shorts and LinkedIn on request.
Through the editorial calendar and a monthly readout. In the Done With You model, captions and edits are reviewed within 24 hours.
Community management and DM response are included in Done For You and available as an add-on; otherwise they're a separate scope.
Monthly readouts tied to qualified leasing inquiries, not vanity metrics, plus a quarterly creative and strategy review.
Yes — the program scales across a portfolio with shared strategy and property-specific calendars.
Let's build a social program your leasing team can actually run.
Tell us about the property and the team posting today. We'll come back with a calendar concept and a scope within two business days.
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