Social media built for the stage your property is in.
Monthly social programs for multifamily and student housing. Stabilized, Growth, or Lease-Up, each scoped to what your asset needs right now. Plans start at $1,000/month with a three-month minimum.
Minimum engagement on every tier
Start with a steady presence on Stabilized, or let us run your channels on Growth or Lease-Up.
Most property social accounts fail because no one owns the calendar.
Leasing teams are great at tours. They are not staffed to be content studios. Without a calendar, a content library, and a hook system, even the best property goes quiet inside 60 days.
Our social programs solve the calendar problem first. Every caption is reviewed for Fair Housing compliance before it goes out, so your team isn't left guessing.
Studio + Commerce runs social media management for multifamily and student housing properties nationwide. We plan the calendar, write captions reviewed for Fair Housing compliance, and report monthly against qualified leasing inquiries. On Growth and Lease-Up, we also post and answer comments and DMs. Because we're a content production agency, the photos and video your feed runs on can come from the same team.
What organic social did for PeakMade properties.
Scroll-stopping content, built for the feed.
A sample of recent social edits. Vertical, platform-native content produced for multifamily and student housing accounts.
Three tiers. Pick the one that fits your asset.
Every tier starts with a three-month minimum and captions reviewed for Fair Housing compliance. Production is booked separately.
Stabilized
From $1,000/moA steady social presence when your team is stretched.
For stabilized assets that may be short-staffed and need consistent content. We build each month's posts from the photography and video you already have. Your team publishes them.
Best for: Stabilized properties that need a steady, low-lift presence.
Simple card billing, no invoices.
What's inside
- 12 posts per month, delivered ready to post
- Captions written and reviewed for Fair Housing compliance
- Posting calendar for your team
- Shared album pipeline: your on-site team drops photos and videos in, we turn them into content
- Monthly 30-minute virtual content training + shot list for your team
- Monthly performance readout
- Runs on your existing content
Growth
From $3,500/moWe post, so your team can focus on leasing.
For teams working to improve leasing, right after a brand shoot. We turn that shoot into a posting program and run your channels.
Best for: Properties with fresh brand content and leasing targets to hit.
What's inside
- We post 3 times a week
- Editorial calendar and hook library
- Captions reviewed for Fair Housing compliance
- Replies and DM response
- Monthly performance readout
Lease-Up
From $5,500/moDaily social on Instagram and TikTok, built to drive organic demand.
For new developments and lease-ups, often before a marketing department is in place. There's no finished building to show yet, so the strategy centers on lifestyle and neighborhood content, posted daily.
Best for: New developments and lease-ups without an in-house marketing team.
Multi-platform native programs or higher volume are scoped above the starting price.
What's inside
- Daily content on Instagram and TikTok, cross-posted to Facebook
- Captions reviewed for Fair Housing compliance
- Replies and DM response
- Monthly performance readout
- Quarterly creative and strategy review
Need fresh content? Add a social capture day.
Production is booked separately from your social program. A capture day puts two social media videographers on site and delivers a season's worth of content. Retainer clients get a reduced rate.
What lands when we run a social content program.
Editorial calendar
Themed weeks and monthly arcs mapped to your engagement, lease-up, and seasonal moments.
Content library
Built from the right source for your stage. Stabilized runs on your existing content plus what your team captures through the shared album, with monthly training on what to shoot. Growth runs on your latest brand shoot, and Lease-Up on lifestyle and neighborhood content. Any tier can add a social capture day.
Hook & caption library
First-three-second hooks and platform-specific captions for every asset.
Posting & scheduling
On Growth and Lease-Up, we post and manage your channels. On Stabilized, your team posts from the calendar and content we deliver.
Platform-native cut-downs
Reels, TikTok, Shorts, and feed crops — every asset platform-ready.
Trend & sound monitoring
A monthly briefing on the platform trends worth using and the ones to skip.
Performance reporting
Monthly readouts tied to qualified leasing inquiries, not vanity metrics.
Quarterly creative review
We sit with your team every quarter to refresh the plan based on what worked.
A social program matched to your property's stage.
Program design
We map your audience, set the calendar architecture, and define the content library you'll need.
Frameworks: Editorial Calendar · Hook System
Content library
We build from your existing content, your latest brand shoot, or lifestyle and neighborhood content, depending on your tier. Add a social capture day anytime you need fresh footage.
Frameworks: Asset Library · Capture Days
Run & review
We run your channels on Growth and Lease-Up, or deliver ready-to-post content on Stabilized. We review performance and refresh the plan each quarter.
Frameworks: Posting Plan · Monthly Readouts
What to expect when we run your social program.
Everything below is standard scope — surfaced up front, not buried in an FAQ.
Minimum engagement
Three months on every tier.
Posting cadence
12 posts a month on Stabilized. 3 posts a week on Growth. Daily content on Lease-Up.
Fair Housing
Every caption is reviewed for Fair Housing compliance before it posts.
Production
Not included in any tier. Add a social capture day (4–8 hours, two social media videographers, a season's worth of content) at a reduced retainer rate.
Billing
Stabilized is billed monthly by card on file. Growth and Lease-Up can be invoiced.
What's not included
Paid media is a separate service that pairs well with any tier. Creator partnerships are a separate add-on, and creator fees are billed separately.
How this fits into a full content program.
Lifestyle Photography
A versatile stills library gives the posting calendar a consistent visual foundation.
Explore →Resident-Generated Content (RGC)
The proof layer your feed needs to feel real.
Explore →Launch & Lease-Up Campaigns
When a property launches, the social program plugs straight into the campaign.
Explore →The questions we get most.
Stabilized starts at $1,000/month, Growth at $3,500/month, and Lease-Up at $5,500/month. Every tier has a three-month minimum. We scope the exact deliverables on a short call. Production is booked separately.
Stabilized fits assets that need a consistent presence with a lean team. Growth fits teams improving leasing after a brand shoot. Lease-Up fits new developments that need daily social on Instagram and TikTok before a marketing team is in place.
Leasing teams are staffed to tour, renew and answer the phone, not to plan content. When posting falls to them, accounts go quiet. A program gives the property a calendar, a content library and consistent posting, so your leasing team can stay focused on leasing.
We're a content production agency, so we can produce the photography, film and resident content your feed runs on, then plan and post it. Production is booked separately from every tier.
Yes. Programs cover multifamily and student housing, including new developments in lease-up.
Stabilized includes a shared album your team feeds and monthly virtual training on what to capture. Any tier can add a social capture day.
Both. On Stabilized, we create the content and your team posts it. On Growth and Lease-Up, we create and post for you.
No. Stabilized runs on your existing content, Growth runs on your latest brand shoot, and Lease-Up centers on lifestyle and neighborhood content. Any tier can add a social capture day at a reduced retainer rate.
Instagram, TikTok, and Facebook by default, with YouTube Shorts and LinkedIn on request.
Through the editorial calendar and a monthly readout. Every caption is reviewed for Fair Housing compliance before it goes out.
Replies and DM response are included on Growth and Lease-Up. Stabilized does not include them.
Monthly readouts tied to qualified leasing inquiries, not vanity metrics, plus a quarterly creative and strategy review.
Yes. The program scales across a portfolio with shared strategy and property-specific calendars.
Let's build a social program for your team.
Tell us about the property and the team posting today. We'll come back with a calendar concept and a scope within two business days.
Download the Gen Z guide →