A film that makes your property feel like a place, not a listing.
Cinematic brand films for multifamily, BTR, student, and senior housing — built to anchor lease-up campaigns, homepage heroes, and paid social.
From shoot to finished film and cut-downs
We deliver the hero film, the campaign cut, the vertical 9:16 cuts, and a teaser as one library — finished, graded, and mixed within 5–6 weeks of the shoot.
A great brand film is the one piece of content every other channel can lean on.
Photography sells the moment. A film sells the feeling — light, pace, sound, the rhythm of a day in the building. It's the asset that anchors the homepage, the launch campaign, the leasing tour, and the paid social cut-downs.
Done right, one film does the work of a quarter's worth of scattered content.
Everything that comes out of a brand film engagement.
60-second hero film60-second hero film
The flagship cut for homepage, paid, and ownership presentations.
30-second campaign cut30-second campaign cut
Trimmed for paid social and pre-roll.
Vertical 9:16 cut-downsVertical 9:16 cut-downs
Three to five vertical cuts built for Reels, TikTok, and Shorts.
15-second teaser15-second teaser
A pre-launch tease for organic social and email.
Original score or licensed trackOriginal score or licensed track
Cleared for all owned and paid channels in perpetuity.
Sound design & color gradeSound design & color grade
Final mix and grade tuned for web, OOH, and broadcast use.
Stills pull from motionStills pull from motion
A curated library of frame grabs ready for social and web.
Director's cut + ownership cutDirector's cut + ownership cut
Two creative directions delivered, not one.
A three-week production built around one story.
Story & treatment
We define the film's one idea, the three scenes that carry it, and the visual tone reference.
Frameworks: Story Brief · Visual Treatment
Production
Two- to three-day shoot with director, DP, sound, and lifestyle talent. Natural light first, supplemental when needed.
Frameworks: Shot List · Casting · Locations
Post & cut-downs
Edit, color, sound design, score, and the full family of cut-downs delivered as one library.
Frameworks: Hero · Campaign · Vertical · Stills
What to expect when we work together on a brand film.
Everything below is standard scope — surfaced up front, not buried in an FAQ.
Turnaround
Finished hero film and cut-downs delivered 5–6 weeks after the shoot.
Crew on-site
Director, DP, 1st AC, sound recordist, producer, and lifestyle talent. Larger scopes add a gaffer and stylist.
Licensing
You own the film and all cut-downs in perpetuity for owned and paid channels. We retain portfolio rights.
Music
Original score or fully licensed track included. No third-party royalty exposure.
What's not included
Drone-only sizzle reels, walkthrough tour videos, and corporate brand-of-brand films — those are different products.
Reshoots
Weather reshoots are no-charge; scope-change reshoots are quoted.
How this fits into a full content program.
Lifestyle Photography
The stills system the film grades to — one visual language across hero and social.
Explore →Resident-Generated Content (RGC)
The film carries the brand; resident-generated content carries the proof.
Explore →Launch & Lease-Up Campaigns
The film becomes the anchor asset of the campaign distribution plan.
Explore →The questions we get most.
A 60-second hero film, delivered with a 30-second campaign cut, a 15-second teaser, and three to five vertical 9:16 cut-downs.
A three-week production; the finished hero film and cut-downs are delivered 5–6 weeks after the shoot.
Yes. We define the film's one idea, the three scenes that carry it, and the visual tone reference in the Story & Treatment phase.
Yes. You own the film and all cut-downs in perpetuity for owned and paid channels.
It's scope-dependent. Tell us the property and the launch window and we'll come back with a treatment direction and a scope within two business days.
Yes — we're based in LA with national coverage in every major U.S. market.
Let's make the one film your property can run on for a year.
Tell us about the property and the launch window. We'll come back with a treatment direction and a scope within two business days.
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