The most credible content about your property comes from the people who live there.
A managed program for sourcing, directing, and producing video with real residents. Casting, releases, edit, and brand-safe approvals — all handled.
Casting, releases, and approvals managed
We recruit, vet, compensate, and clear every resident, and nothing publishes without a two-step brand-safe approval — so you get the proof without the operational drag.
Prospects trust residents. They scroll past brands.
The single most predictive signal in a renter's decision is whether someone like them seems happy living there. Polished brand content can't carry that signal alone — it needs proof.
Resident-Generated Content (RGC) is the proof layer. Done with intention, it outperforms branded content on every paid and organic metric that matters.
What a resident-generated content program actually delivers.
Resident casting & sourcingResident casting & sourcing
We recruit, vet, and compensate residents from your community.
Releases & legalReleases & legal
Talent agreements, image releases, and compensation handled end-to-end.
On-site direction daysOn-site direction days
Light-touch on-site direction so the footage feels resident, not staged.
Episodic series formatEpisodic series format
8–12 episodes designed to run as a season, not one-offs.
Vertical-first editingVertical-first editing
Cut for Reels, TikTok, and Shorts before anything else.
Caption & hook systemCaption & hook system
First-three-second hooks and captions written to platform-specific norms.
Brand-safe approval workflowBrand-safe approval workflow
A two-step review with your marketing and ops teams before anything publishes.
Performance reportingPerformance reporting
Episode-level reporting tied to leasing inquiries, not vanity metrics.
A repeatable program built around your residents.
Casting & strategy
We define the series arc, recruit residents, and lock the first season of episodes.
Frameworks: Series Bible · Resident Brief
Production days
One to two on-site days a month. Light crew, resident-generated, brand-aware.
Frameworks: Light Direction · Authentic Capture
Edit, approve, publish
Vertical-first edits, two-step approvals, and a posting plan your team can run.
Frameworks: Hook System · Approval Workflow
Student housing operator · 9 properties · SEC marketsStudent Housing Operator
Resident series drove 31% of qualified tour requests.
BTR community · Charlotte, NCBTR Community
Cut paid CPL 27% by repurposing resident video.
Lifestyle multifamily · Austin, TXLifestyle Multifamily
First season lifted IG followers 6x in 90 days.
What to expect when we run a resident-generated content program.
Everything below is standard scope — surfaced up front, not buried in an FAQ.
Minimum engagement
One season — typically 8–12 episodes over 3 months.
Production cadence
One to two on-site days per month, scheduled around resident availability.
Resident compensation
Cash or rent credits, handled by us, sized to the talent ask.
Licensing
All footage licensed for use on owned, earned, and paid channels for the life of the lease-up plus two years.
Brand safety
Two-step approval (marketing, then ops/legal) before anything publishes. No edits go live without sign-off.
What's not included
Influencer partnerships with non-residents, paid creator buys, and full social media management — those are separate scopes.
How this fits into a full content program.
Lifestyle Photography
The stills + resident video pairing is the most efficient first-year social library you can build.
Explore →Social Content Programs
We hand the resident series to the team running your posting calendar.
Explore →Brand Films
The film carries the brand; resident video carries the proof.
Explore →The questions we get most.
We recruit, vet, and compensate residents from your own community as part of the program — casting and sourcing are our responsibility, not yours.
Yes — cash or rent credits, handled by us and sized to the talent ask.
These are your actual residents, directed and produced by us with releases and brand-safe approvals — not paid outside creators or raw, unmanaged UGC.
Nothing publishes without a two-step approval — marketing, then ops/legal. No edits go live without sign-off.
We shoot one to two on-site days per month and deliver an episodic series — typically 8–12 episodes across a season.
Yes. We're based in LA with national coverage in every major U.S. market.
Let's build a resident series your prospects will trust on sight.
Tell us about the property and the residents you'd love to feature. We'll come back with a season concept and a scope within two business days.
Download the Gen Z guide →